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Marketing

Job: Marketing & Education Coordinator, Toronto

by Sunny Lam on December 29, 2009

Inside Out is a not-for-profit registered charity that exists to challenge attitudes and change lives through the promotion, production and exhibition of film and video by and about lesbian, gay, bisexual and trans (LGBT) people of all ages, races and abilities. (Thanks goes to Lynn Manwar at Charitytalent.com for this posting)

Marketing & Education Coordinator

Reports to: Executive Director
Term: 1 year contract with the opportunity for renewal. Work schedule is based on a 30 hour work week.

Description: The Marketing and Education Coordinator will be responsible for the following:

· Develop an annual marketing plan for the annual Festival as well as the organization’s other ongoing initiatives and events
· Oversee production of all advertising and marketing materials
· Develop and implement distribution strategies for marketing materials
· Responsible for execution of external communication activities year round and during annual Festival including management of Inside Out website, Facebook, Twitter, bi-weekly e-newsletters as well as daily Festival communications
· Manage development of annual visual identities and key messages for the Festival and year-round activities and events
· Prepare an Annual Plan for the organization’s youth initiatives that sets targets, outlines actions required to achieve goals, defines timing (critical path) and the resources required
· Develop and implement outreach strategies for the Queer Youth Digital Video Project (QYDVP) and the Mark S. Bonham Scholarship to raise awareness of, and increase applications to both initiatives.
· Coordinate and lead outreach presentations/screenings of Inside Out’s QYVDP to Toronto schools/community organizations throughout the year.
· Other related duties and projects generally considered to be within the job category may be assigned

The qualified candidate should possess the following skills and/or qualifications:
· Education or equivalent experience in marketing and/or advertising

· Experience in the arts and/or LGBT sector an asset
· Experience developing marketing plans and knowledge of current marketing methods
· Solid understanding of new trends in web-based marketing and social media
· Understanding of brand development and management
· Knowledge of media/public relations practices
· Excellent written and verbal communication skills
· Strong planning and execution skills with an attention to detail and budget
· Dynamic, creative thinker with the ability to work independently

· Experience in a MAC environment is an asset

Deadline for applications is Monday January 4, 2010. Interested candidates should send a resume and cover letter, indicating where you saw the posting, to:

Email: inside@insideout.ca or Fax: 416.977.8025

Please put “Marketing & Education Coordinator Position” in the subject line of the email.

Inside Out is committed to access and equity, which includes a commitment to achieve diversity among its staff, board and other volunteers. We encourage applicants who reflect the broad diversity of the LGBT communities and communities that we work with, in particular those who are members of the Aboriginal, ethnoracial and trans communities.

This position is made possible through funding from the Ontario Trillium Foundation.

Lynn Manwar
Charitytalent.com
Director of Recruitment
Tel:416-216-8562
Email: contact@charitytalent.com
www.charitytalent.com

A division of Talent Detective Inc.

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Seeing Green: Mirage or Fact?

by roxineplummer on November 1, 2009

How often do you trust a product’s claim to be ALL true, especially when it comes to green marketing?

Many companies can dye their products green, make their packages green, or use the word “green” or “natural” on their label. They’ll do so to persuade consumers and critics such as NGOs that they are well-intentioned, or to attract potential investors interested in social responsibility, or of course to increase profit by expanding their market share to rival those not participating in greenwashing.

This seems to be a touchy subject for some folks because according to Suzanne Shelton, the head of market research firm, The Shelton Group, “Shoppers want green products, but they don’t know how to define what green product is. They don’t trust manufacturers to tell them the truth about how green their products are, but they’re turning to manufacturers because they don’t have anyone else to turn to.”

Yet they’re ready to slam a company for lying to them.

GREEN EYED CHALLENGES

Stephen Wenc, the president of Underwriters Laboratories (UL) Environment, sums up four basic challenges to effective green marketing:

• Lack of credibility or trust by consumers and end-users
• Confusion regarding green or sustainable product claims
• Reputational risk from “misleading claims”
• Liability risk from “greenwashing” under Federal Trade Commission (FTC) Green Guides

GETTING CLEAR

Brooks Beard, a partner at law firm Morrison Foerster, showed how the FTC offered four steps to avoid claims — and possible legal charges — of “greenwashing”:

• Pick the products or services you promote on green grounds with care
• Be specific with word choices (focus on the specifics rather than the
broad)
• Be specific about what part of your product or packaging is green
• Substantiate, substantiate, substantiate — always back up your claims

By following these simple procedures, manufacturers will gain integrity and customer loyalty, all while trying to reduce their carbon footprint in producing goods that are genuinely environmentally-friendly.

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RFP: Marketing Consultant(s) for Compost and Food Products, Toronto, Ontario (FoodCycles)

March 30, 2009

FoodCycles is seeking marketing consultant(s) to conduct refined market research and develop a strategic marketing plan for 2009.

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SOIL IN THE CITY: FOODCYCLES GETS ENP TO FUNDING

March 4, 2009

FoodCycles (http://bit.ly/wxZ7W), a start-up urban farm, is receiving an Enterprising Non-Profits Toronto (enp-TO) (http://bit.ly/LooPO) grant to help them develop a marketing strategy to sell worm compost. Toronto Mayor David Miller will join enp-TO in granting $100,000 to 16 local non-profits to help them establish social enterprises. The awards ceremony will take place Thursday, March 5, 2009 from 3:30 to 5:00 PM at the Centre for Social Innovation (215 Spadina Ave).

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