by Sunny Lam on January 10, 2010
Peel Environmental Youth Alliance
EcoBuzz Conference – February 19-20, 2010
Teacher Leader Registration Closes on January 15, 2010
Workshop Registration will open after January 16, 2010
2010 marks the seventh year for PEYA’s annual EcoBuzz environmental conference. 400 students and teachers will participate in the conference to be held on Friday February 19, 2010 at Fletcher’s Meadow S.S. in Brampton.
The purpose of the EcoBuzz Conference is to provide a fun venue to explore environmental issues concerning youth by using alternative forms of media, to inspire student action projects and to offer support from fellow students to carry out these projects.
The EcoBuzz Conference offers:
• Workshops led by professionals in the environmental community
• Displays by local environmental groups
• Student action planning with PEYA support
• Student made local food
Some of this year’s student workshop topics include:
local food, food security, recycling, drumming, composting, art.
Teacher workshop topics include:
Whole School approaches to Education for Sustainable Development
Plus, we have added an Ontario-wide component as a part of PEYA and EcoSource’s Environmental Youth-Adult Partnerships Project. On Saturday February 20th, this project will bring 50 youth and adults from across Ontario to experience EcoBuzz, and provides time for these important guests to share best practices around youth-adult partnerships to advance positive environmental change in communities across Ontario.
If you require more information, please contact:
Stephanie Crocker
Youth Adult Partnerships Program Manager and Associate Director,
EcoSource
scrocker @ ecosource.ca or 905-274-6222
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Technorati Tags: adult, Education, environmental, peel, PEYA, teachers, Youth
by roxineplummer on November 1, 2009
How often do you trust a product’s claim to be ALL true, especially when it comes to green marketing?
Many companies can dye their products green, make their packages green, or use the word “green” or “natural” on their label. They’ll do so to persuade consumers and critics such as NGOs that they are well-intentioned, or to attract potential investors interested in social responsibility, or of course to increase profit by expanding their market share to rival those not participating in greenwashing.
This seems to be a touchy subject for some folks because according to Suzanne Shelton, the head of market research firm, The Shelton Group, “Shoppers want green products, but they don’t know how to define what green product is. They don’t trust manufacturers to tell them the truth about how green their products are, but they’re turning to manufacturers because they don’t have anyone else to turn to.”
Yet they’re ready to slam a company for lying to them.
GREEN EYED CHALLENGES
Stephen Wenc, the president of Underwriters Laboratories (UL) Environment, sums up four basic challenges to effective green marketing:
• Lack of credibility or trust by consumers and end-users
• Confusion regarding green or sustainable product claims
• Reputational risk from “misleading claims”
• Liability risk from “greenwashing” under Federal Trade Commission (FTC) Green Guides
GETTING CLEAR
Brooks Beard, a partner at law firm Morrison Foerster, showed how the FTC offered four steps to avoid claims — and possible legal charges — of “greenwashing”:
• Pick the products or services you promote on green grounds with care
• Be specific with word choices (focus on the specifics rather than the
broad)
• Be specific about what part of your product or packaging is green
• Substantiate, substantiate, substantiate — always back up your claims
By following these simple procedures, manufacturers will gain integrity and customer loyalty, all while trying to reduce their carbon footprint in producing goods that are genuinely environmentally-friendly.
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Technorati Tags: environmental, green, Greenwashing, Marketing, natural, roxine plummer
